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Lunedì 17 Gennaio 2011 23:13

"Bevi con la testa": uno spot radiofonico contro l'alcol alla guida

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"Bevi con la testa": uno spot radiofonico contro l'alcol alla guida

Fonte: 14 gennaio 2011

FIRENZE - UN RUMORE del tappo che salta e via allo spot radiofonico "Bevi con la testa" che verrà registrato dai ragazzi di

Drink or Drive e sarà in diretta nel circuito Radio Blu - Fantastica - Cuore dalla fine di gennaio. A prestare il suo volto,

o meglio la sua voce, oltre al conduttore- cabarettista- comico Gaetano Gennai, L'assessore alla mobilità Massimo Mattei: "...

soltanto cambiando abitudini, tutti, giovani e adulti, possiamo evitare gli incidenti sulle nostre strade...", le sue parole

nello spot. Si tratta di un messaggio di circa trenta secondi, registrato a più voci, ma denso di significato, dove si

invitano i ragazzi a fare il test del grado alcolemico, prima di mettersi al volante", perché "è un segno di civiltà" e

perché "Bere con la testa si può". Lo spot radiofonico lancerà il percorso 2011, "Bere con la testa" appunto, di Generazioni

Contatti, l'associazione fiorentina guidata da Matteo Lucherini (, ) già protagonista di "Un etilometro

nelle tasche di tutti". " Un discorso - spiega Lucherini - che stiamo portando avanti: acquistare grandi quantitativi di

etiltester monouso per distribuirli ai locali e poi regalarli ai ragazzi". E saranno proprio gli oltre seicento studenti di

Drink or Drive che andranno a verificare l'effettiva distribuzione gratuita nei locali.

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